Toys and creative supplies — done differently.
Launched in September 2025 and powered by the same playbook that built Sport Outlet — bringing scale, sourcing power and a sharp value proposition to the Norwegian toys and hobby market.
Kids Outlet — in short.
A proven formula, applied to a new category.
Kids Outlet builds on the same operating model and disciplined approach that made Sport Outlet a category challenger.
The same playbook
Sport Outlet's retail model, roll-out approach and assortment discipline — adapted for toys and creative supplies.
Category expertise
Led by Andreas Skalleberg and Olav Trondsen — operators who previously built Lekekassen.no into a profitable Norwegian e-commerce retailer.
A market to disrupt
The Norwegian toys & hobby market is fragmented and ripe for disruption by an operator with scale, sourcing power and a sharp value proposition.
Built around what kids actually love.
A focused, high-energy assortment of toys, games, hobby and creative supplies — curated for Norwegian families and priced for everyday accessibility.
Shared logistics and tech with Sport Outlet keep the store experience consistent and the value proposition sharp from day one.
The leading destination for kids' toys and creative supplies in Norway.
Kids Outlet aims to position itself as the clear category leader — combining selection, value and in-store experience in a way no other player in Norway offers today.